Successful operation of any business requires an understanding of the story told by commonly- used and accepted financial information, including financial statements. It is imperative that business owners not just read these statements but are able to use them to discern the meaning of the information so that past operating decisions can be evaluated and future operating decisions are predicated on the best and most useful information available.

 The Chapters in this program fuel this understanding and also add a number of marketing-based strategies to add to your organization’s future success.